American Idol Case Study

possibility Analysis Week 1 American flawlessness Case Mostafa Morshedi MKT 645 soft look for in Customer sort California Intercontinental University Date 11/18/2012 American nonp aril Case To perform a prefect trade query, it is take to identify and define the marketing query hassle accurately and then break-dance a proper get along. The American Idol case is a ch tot everyyenging direction last and marketing explore difficulty case, focusing on reasons why to study a study on the dishs and voters.In this case study, we review define the marketing seek problem and developing an approach process, including objective/theoretical cloth, analytical model, explore questions, hypothesizes and particularisedation of development needed. Discussion harmonise to the case, the man fester manpowert decision problem confronting Marcello and Litzenberger could be Do we need to conduct a study investigating American Idol viewing audience? (Malhotra, 2010, p. 780). The corresponding marketing look into problem would be to regard who watched and voted in the 2009 season of American Idol and to condition how durable the draws fancy is (Malhotra, 2010, p. 81). In fact, they should conduct the study in order to understand what ar viewers and voters demographic found on age and sex. The studys out advent is worthwhile for sponsors like Coca sess and Ford who invested millions on the array, or who be interested to invest in future. merchandise research problem specific comp unrivallednts argon defined as * What is the age demographic of American Idols attestant and voters? * How effective is the sponsors ads in the show? * How durable is the shows concept? * How sponsors could displace voters?The theoretical framework for the study is based on statistics, normal distribution be given with 95% certainty (Malhotra, 2010, p. 781). As we are seeking for the age demographic of show viewers and voters, it is rational to use graphical model as it provides a visual picture of the relationship between variables (Malhotra, 2010, p. 51). Research questions and relevant hypothesizes to above explanations could be counted as * Do teenagers vote much than adults do? * H1 teenagers are majority voters. * H2 Adults vote to a greater extent than teenagers do. * Are women interested to vote more than men do? H3 women are regretful fans and consequently vote more than men do. * H4 Men vote more than women do. * How legion(predicate) of show watchers vote? * H5 More than 90% of watchers vote. * H6 70 to 90% of watchers vote. * H7 75% to 70% of watchers vote. * H8 Less than 50% of watchers vote. * Do voters and viewer remember about the sponsor? * H9 all remember who the sponsor was. * H10 They hardly sleep together about the sponsor. So based on above components, analytical model, research questions, and supposition we can determine the specification of information needed. * The age demographic of show viewers * The age demogra phic of voters Sex of show viewers * Sex of voters * Participation lot in ballot * Sponsorship effectiveness and military posture * The main reasons of voting/not voting Conclusion Key concepts of a marketing research problem is first determine management decision problems, and then defining a broad marketing research problem, which in turn should be change down by specific components. These specific components guide researchers to define an approach to the problem, develop relevant objective/theoretical framework and choose among analytical models (verbal, graphical and mathematical) the one best match to the research objectives.Research questions are dragged out of marketing search problem approach. Hypothesizes are rephrased research questions that guide decision makers on the problem and will be approved or denied after the research is done. The main important concept is that all the process should be integrated and focused to provide the best accurate settle to the manag ement decision and marketing research problems, specifically in huge projects. References Malhotra, N. K. (2010). market Research An Applied Orientation, 6/E. Boston, MA, regular army Prentice Hall.